When your PC’s perform at 55% , so does your business.
For years, Intel and AMD defined the Windows PC landscape—a world where high performance thrived only while plugged in. Then came the Snapdragon X Series, rewriting that story with true mobility, power, and efficiency.
Going up against competitors backed by ten times our media budget could’ve been daunting. But we built our campaign on a simple, undeniable truth: nobody asks for 55%. Not from their team. Not from their office. And definitely not from their PC.
Through bold metaphors, absurd humor, and crisp comparisons, we brought that insight to life—a coach inspiring his players to give just 55%, a general urging half-hearted bravery, an office where only half the devices work. Each scene made the absurdity unforgettable.
With that unapologetic stance, we positioned Snapdragon X Series as the standard-bearer for uncompromising performance—pairing high-impact creative at the top of the funnel with sharp, data-backed comparisons at the bottom.
Office Tripped
When someone unplugs their Intel-PC-based laptop, the office literally falls apart—lights dim, tile panels disappear, even people slump over. A vivid, humorous metaphor for the harsh reality of throttled performance.
Let’s Give 55%
This version uses lighthearted scenarios—“give 55%” of love, devotion, energy—to mock subtle concessions, then hits with the data: “Intel PCs drop to ~55% unplugged. Snapdragon X Series? Max performance, always.
What’s the Intel?
this video, dive into the world of PC performance and battery life. Discover the key differences between a PC powered by Snapdragon X Series Platforms and a traditional x86 PC. See how the Snapdragon X Series delivers max performance when unplugged, while that x86 PC can drop to as little as 55%. Experience the fastest PCs with multi-day battery life and get the max performance you deserve.
