Hi I’m Scott
a strategic marketer passionate about building iconic, customer-centric brands. Over the past 14 years, I’ve helped global leaders like Samsung, HP and 7-Eleven navigate complex marketing landscapes, uncover growth opportunities, and execute impactful strategies across both B2C and B2B categories. I’ve also partnered with emerging challenger brands to help them punch above their weight, using growth marketing to accelerate traction and earn leadership in their space.
Everything I do is rooted in an intimate understanding of the brand, the competition, the market, your buyer and their journey, and the cultural forces at play, and is crafted with today’s omnichannel world top of mind. I thrive on solving brand and business challenges, blending cultural insight with deep audience understanding to drive relevance and results. Whether launching a product or repositioning a brand, I bring a sharp eye for strategy, a collaborative spirit, and a drive to make meaningful impact
I believe great brands don't just move business, they unlock human potential.
SPECIALITIES: Advertising / Creative Strategy / Marketing Strategy / Business Strategy / Consumer Electronics / B2B / B2C / Shopper Marketing / Actionable Insights / Value Propositions / Product Positioning / Creative Strategy / Persona Development / Stakeholder Interviews / Path to Purchase / Omnichannel / Market Research / Leadership / Business DevelopmentBrands I’ve worked with ..just to name a few ;)
Areas of Expertise